We are a company that specializes in developing concepts (a planning collective).
With the advancement of information technology, including the widespread adoption of the internet, smart devices, and AI, vast amounts of information and goods are processed quickly, leading to diversified consumption.
We prioritize proposing the best concepts to our clients by thoroughly researching, analyzing, and organizing various phenomena.
For each project, we assemble an optimal team of specialists who can swiftly respond to changing needs. This allows us to bridge any talent and resource gaps for our clients and propose the most suitable concepts.
Together with our clients, we think, compete with rivals, and leverage these experiences for future projects. Through this accumulation of experiences, we have cultivated our expertise and flexibility as a planning collective.
There is always information that can contribute to concept development in the continuation of everyday life. By creating while living, we strive to pursue fundamental quality.
Business Activities
1. Project Direction
・Clarify the objectives and target audience, analyze their needs and characteristics, and present proposals that consider feasibility.
・Clearly explain challenges and propose solutions and expected outcomes.
・Provide specific details on the project’s concept and implementation methods, including project details, promotion strategies, schedules, budgets, and resources.
・Set indicators for the project’s success, defining KPIs and quantifying concrete results.
・Emphasize uniqueness, value, and distinctions from other projects to reaffirm value.
・Offer efficient project proposals utilizing AI.
2. Research and Trend Information Proposals
・Gather and analyze information in the apparel field, organizing it into relevant insights to address client issues.
・Cover domestic and international markets, e-commerce, collections, the Korean market, competitor analysis,
and consumer insights.
・Collect design sources, set positioning, and design architecture as part of applied research.
3. Sample Creation and Exhibitions
・Create exhibition samples that reflect the upcoming season or current market trends and meet specific requests.
・Provide presentation support and create materials upon request, including graphics.
・Show reference visuals and past designs to offer clients specific graphic proposals that align with their vision.
・Follow a process of concept determination, submission of drafts, revisions, and final delivery.
・Design ideal patterns by listening to client requirements based on patterns, photos, images, and rough sketches.
4. Product Development
・After project direction, research, and sample creation, select optimal fabrics and factories to produce high-quality products in bulk.
5. Support for Business Owners
・Provide advice from an objective viewpoint based on diverse achievements and experience.
・Collaborate in identifying and solving management challenges by thinking through and improving issues together.
Strengths of the Business Model
1. Quality
2. Information
3. Speed
4. Teamwork
5. Flexibility
